INTRODUCTION
Having years of experience in LED manufacturing for several big brands in India, BRISKA is ready to launch it’s very own brand globally. From logo to brand identity. We did it all!
THE PROBLEM
A vision to create a better future and to pass on a legacy with smarter electricals and electronics, BRIKSA was born. With a huge competition in the market and already manufacturing parts for some prestigious brands, BRIKSA wanted something unconventional, something incomparable to differentiate them from the crowd.
THE SOLUTION
Handling on their brand ideology and arranging their idea into a complete brand was an integral part. A perfect blend of bright gradients to a rich font face, we started with an idea to make them stand out from the crowd. Simple yet appropriate line iconography was created for audience ease and aesthetic packaging and more.
LOGO CONCEPTS AND COLORS
Choosing right colors was a challenging task that reflects leadership, experience and performance.
A challenge was given to us to create an identity that should reflect personalization.
The challenge was to create out a packaging that could stand out from others in the retail sector across India, Africa, and United Arab Emirates.
The whole identity and packaging were designed smartly for modern consumers for the retail & online market in the electrical section.
PRODUCT CATALOG
The product catalog was designed to attract large distributors. The approach was to give the details, behind the scenes, and everything the brand does in such a simplified way that it almost feels like a story. The final product laid out was appreciated.
BRAND COLLATERALS
From business cards to internal communication material, we made sure that everything should have same feel for the home grown smart brand we have made.
THE OUTCOME
On 25th October 2019, BRIKSA launched 17 Products across Delhi-NCR and regions of Uttar Pradesh in India and sold over a million product within 3 months.
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