INTRODUCTION
Emotions came at Mush with an idea to cook and deliver the box of happiness and a warm story behind it. We developed a fully fleshed-out brand, ready to conquer the world of chocolate.
THE PROBLEM
Founded by two budding entrepreneurs: Umang Bhatnagar and Piyush Sharma. Being an engineer and occupied in their tech life these people wanted to devote some of their everyday time to follow their passion for chocolate. Hence the idea of Emotions was born, a home-grown label wanted to deliver something very pure, with nothing less than an experience for the delicious fantasy.
THE SOLUTION
A rich experience for chocolate fanatics was designed that reflects true care, purity, and Emotions. Right from the start, our vision was to create something that exuded luxury to get the desired premium & luscious look. The packaging was given a minimal design - A subtle shade of black with several gold leaves floating as if blown by a gentle gust of wind. Another feather in our cap!
LOGO CONCEPTS
The challenge was given to us to get the logo to express something so pure and eye-catchy at the same time. Taking this into thought, we have gone to nothing but all-black!
We started by spending a lot of time with the founders of the brand, knowing the process of how these chocolates are made in love in small batches with so much love and care. The process for their packaging became essential to reflect the same amount of pleasure and delight. We translated the whole idea of emotions into a whole new brand.!
PACKAGING
Shaping the black box of classic-pure homemade chocolate fantasy.
Bringing the brand's message of "your portion of pleasure" with detail and perfection. Designed minimally with were illustrated with golden leaves patterns on black and white, this approach visually narrates the purity of the brand. The same visual style has been applied to all packaging so that they can all stand together for consistency.
THE OUTCOME
On 5th July 2016, Emotions came to life. sold over 5,000 pure black boxes of pleasure in 6 months to individuals and corporates as well.
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